How to Take Your Email Marketing to the Next Level

In reality, many prospects aren't ready to purchase when they initially interact with your company. It is not uncommon for buying cycles to vary between sectors, products and services, which is why lead nurturing is such an integral part of your digital ecosystem. Marketing via email remains among today's fastest and most efficient ways of nurturing leads. It's crucial to use automation as effectively as possible to run an mail marketing program. Email best practices are essential for a successful marketing plan. Whether it's Constant Contact, Hubspot, Pardot or some other email marketing platform making sure you segment and develop your prospects with workflows for email is a huge driver in building relationships and moving leads through the funnel. In order to convince customers to purchase from you, it's essential to remain in their minds by communicating with them several times. Through segmenting your lists, you can develop tailored messaging to your personas. The segmented campaigns of marketers have shown a 760% rise in revenue. By segmenting your campaigns, you'll be able to achieve high levels personalization. How 5 How 3

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